Passion Lilie | Ethical Fashion
New Orleans based apparel brand Passion Lilie is dedicated to creating echo friendly clothing produced by fair trade. Everything is designed in New Orleans and manufactured in India. I sat down with founder, Katie Schmidt and discussed more about her life, her line, and being a female entrepreneur.
Katie always wanted a career in fashion; in college she nurtured her design skills studying costume design at University of California, Irvin. She then furthered her knowledge in the fashion industry by attaining a M.S. in Luxury and Fashion Management from SKEMA Business School in Sophia Antipolis, France.
After spending time in a small village with a group of female artisans during a 2012 visit to India, Katie was inspired by the humbleness of the women she encountered. The women wanted to provide for their families not with charity, but with jobs and fair wages. With a heart full of gratitude and a new found ambition, Katie returned to the U.S. with not only an idea for a company, but a new mission in life; and in 2013 Passion Lilie was born. Much more than just a clothing and accessory line, “My mission in life is to improve the world I live in, and because of my love for design, I have chosen to do this through fashion.” –Katie Schmidt
Passion Lilie creates clothing from sustainable organic, pesticide-free, non-GMO cotton. “At every step in the supply chain, we make sure we are using sustainable materials to reduce our impact on the environment.” But echo friendly clothing is just a part of what Passion Lilie represents as a brand.
Every aspect of her clothing is hand designed by Katie; Passion Lilie is a labor of love that she has been growing for over six years. Coming from two generations of entrepreneurs, Katie was well aware of the highs and lows that come with owning your own business. She remains poised and optimistic regardless of the circumstances, and has adapted over time to changes in her industry with the hopes of inspiring that same confidence in the women who wear her clothes.
Katie Schmidt has cultivated a brand that is responsible, fashionable, and philanthropic. Seeing women build their brands and build their dreams while giving back is the definition of chic, a lifestyle that embodies true passion with remarkable style.
The environmentally conscious line features colorful prints and retro vibes. Below is a taste of Passion Lilie Spring/Summer 2019. I am wearing two of my favorite pieces, the Playful Blue Shorts, made of hand woven ikat fabric. As well as the Neoma Pink Kaftan dress, made form 100% woven cotton.
It has been exciting to see Passion Lilie blossom over the years, from when I first modeled for Katie in 2013 to now writing about her journey on my own platform. I feel a special connection to her brand and her message; making Passion Lilie the perfect addition to the Chic Script Boutique.
Are you interested in shopping fair trade? Drop your thoughts below, Thank you for reading.